{"id":2335,"date":"2025-12-17T17:02:08","date_gmt":"2025-12-17T17:02:08","guid":{"rendered":"https:\/\/integro.co.uk\/?post_type=case_studies&p=2335"},"modified":"2026-02-25T12:12:59","modified_gmt":"2026-02-25T12:12:59","slug":"rituals-multi-store","status":"publish","type":"case_studies","link":"https:\/\/integro.co.uk\/?case_studies=rituals-multi-store","title":{"rendered":"Rituals – Multi-Store Rollout Programme"},"content":{"rendered":"\n
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Dutch wellbeing and beauty brand founded in Amsterdam in 2000 by Raymond Cloosterman; now operating across 30+ countries. In 2024, the company reported \u20ac2.1bn revenue (+21% YoY) with Europe cited as the main growth engine; the store network passed 1,300+ locations globally. First UK store opened in London in 2007; regional rollout followed. The 100th UK store opened in St Albans (Aug 2025).<\/p>\n\n\n\n

Brief:<\/strong> Rituals set out to dramatically expand its presence in UK physical retail, maintaining its premium store format, at pace and on budget. Opening 60 plus stores across 24mths.

The aim: <\/strong>a consistent, sensory brand experience (fragrance, water ritual, gifting) delivered through a repeatable, high-quality fit-out model.<\/p>\n\n\n\n

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Our Approach<\/h2>\n\n\n\n

Pre-con sprint:<\/strong> lock design, approvals, and cost plan; order long-leads early.<\/p>\n\n\n\n

Kit-of-parts rollout:<\/strong> standard fixtures\/services; VE without losing brand touchpoints.<\/p>\n\n\n\n

Programme discipline:<\/strong> wave builds, out-of-hours where needed; weekly cost-to-complete.<\/p>\n\n\n\n

Quality & handover:<\/strong> QA gates, photo-proof; snag-free, open-ready stores.<\/p>\n<\/div>\n\n\n\n

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Outcome<\/h2>\n\n\n\n

A repeatable model that speeds delivery<\/strong>, holds budget<\/strong>, and scales<\/strong>, from Oxford Street flagships to regional high streets, shopping centres, and travel retail.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dutch wellbeing and beauty brand founded in Amsterdam in 2000 by Raymond Cloosterman; now operating across 30+ countries. In 2024, the company reported \u20ac2.1bn revenue (+21% YoY) with Europe cited as the main growth engine; the store network passed 1,300+ locations globally. First UK store opened in London in 2007; regional rollout followed. The 100th […]<\/p>\n","protected":false},"featured_media":1824,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"case_study_category":[],"class_list":["post-2335","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRituals - Multi-Store Rollout Programme - Integro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integro.co.uk\/?case_studies=rituals-multi-store\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rituals - Multi-Store Rollout Programme - Integro\" \/>\n<meta property=\"og:description\" content=\"Dutch wellbeing and beauty brand founded in Amsterdam in 2000 by Raymond Cloosterman; now operating across 30+ countries. In 2024, the company reported \u20ac2.1bn revenue (+21% YoY) with Europe cited as the main growth engine; the store network passed 1,300+ locations globally. First UK store opened in London in 2007; regional rollout followed. 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