{"id":1441,"date":"2025-08-05T12:43:49","date_gmt":"2025-08-05T12:43:49","guid":{"rendered":"http:\/\/integro-1.local\/?post_type=case_studies&#038;p=1441"},"modified":"2026-02-25T12:15:50","modified_gmt":"2026-02-25T12:15:50","slug":"rituals","status":"publish","type":"case_studies","link":"https:\/\/integro.co.uk\/?case_studies=rituals","title":{"rendered":"Rituals \u2013 Flagship Store &#8211; Oxford Street London"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5c22c429 wp-block-group-is-layout-constrained\">\n<p class=\"has-xs-font-size wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--50);font-style:normal;font-weight:400;line-height:1.4\">Rituals is a premium wellbeing and beauty brand blending home, body and spa experiences. The Oxford Street flagship is its first UK Mind Oasis, combining a high-impact retail space with a tranquil spa environment on one of the busiest shopping streets in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brief:<\/strong> Strip out a former flagship unit, including demolition and removal of an existing ~200m\u00b2 first floor, to create a double height store experience for wow factor and over 500m\u00b2 of new customer-facing space. The scheme included a premium ground-floor retail area and a Mind Oasis spa, linked by a bespoke gold feature staircase, all delivered within tight central London constraints and a fixed Black Friday \/ Christmas trading window.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--80)\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls muted src=\"https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/integro_-_oxford_street_-_final_film_-_2025_09-11_-_v2_-_development_and_completed_store_v1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-teal-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-custom-pale-lemon-color has-text-color has-link-color wp-elements-40eecbc8cc595ccec212ea696a8fbf2d is-layout-flex wp-container-core-columns-is-layout-4c3e5610 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-off-white-color has-text-color has-link-color wp-elements-1848d80f2f582a5302506df655ed34b9 has-global-padding is-layout-constrained wp-container-core-column-is-layout-e49ef7bf wp-block-column-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40);flex-basis:50%\">\n<h2 class=\"wp-block-heading has-custom-acid-color has-text-color has-link-color wp-elements-c49376ab32520ab9cb0cf3acb75292aa\" style=\"font-style:normal;font-weight:500\">Our Approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This project combined complex logistics, structural change and a hard deadline. We:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planned the structural works in detail, coordinating with landlord teams to safely remove the existing floor and create new openings and steelwork.<\/li>\n\n\n\n<li>Developed a logistics strategy to remove tonnes of spoil from Oxford Street with no dedicated loading bay, using timed movements and strict traffic management.<\/li>\n\n\n\n<li>Installed new steel structures, staircase supports and infills while coordinating services and finishes to avoid on-site clashes.<\/li>\n\n\n\n<li>Ran multiple workstreams in parallel under three project managers to keep pace and decision-making aligned across client, landlord and contractors.<\/li>\n\n\n\n<li>Took ownership of compliance and approvals from CDM and RAMS to Building Control, fire strategy and right-to-trade documentation.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center h-100 has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3267-683x1024.webp\" alt=\"\" class=\"wp-image-2311\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3267-683x1024.webp 683w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3267-200x300.webp 200w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3267-768x1152.webp 768w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3267-1024x1536.webp 1024w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3267.webp 1203w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-dark-teal-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-custom-pale-lemon-color has-text-color has-link-color wp-elements-8c83262afcac88e7c5ea2a56cb8c2453 is-layout-flex wp-container-core-columns-is-layout-4c3e5610 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center h-100 has-global-padding is-layout-constrained wp-block-column-is-layout-constrained\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large w-100 h-100\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3363-1024x683.webp\" alt=\"\" class=\"wp-image-2314\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3363-1024x683.webp 1024w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3363-300x200.webp 300w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3363-768x512.webp 768w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3363-1536x1024.webp 1536w, https:\/\/integro.co.uk\/wp-content\/uploads\/2025\/08\/rituals-0B4A3363.webp 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-off-white-color has-text-color has-link-color wp-elements-d03a008f7c457406eb40748cdeb52648 has-global-padding is-layout-constrained wp-container-core-column-is-layout-e49ef7bf wp-block-column-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40);flex-basis:50%\">\n<h2 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:500\">Outcome:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the constraints, the flagship and Mind Oasis opened in time for peak trading, with no unplanned shutdowns or post-handover remedial closures. Rituals gained a landmark Oxford Street presence that matches their global brand ambition, delivered through a tightly controlled programme rather than a rush to the finish line.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c50c0029 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:500\">Duration:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">10 weeks pre-construction, 8 weeks demolition &amp; strip-out, 12 weeks construction.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rituals is a premium wellbeing and beauty brand blending home, body and spa experiences. The Oxford Street flagship is its first UK Mind Oasis, combining a high-impact retail space with a tranquil spa environment on one of the busiest shopping streets in Europe. Brief: Strip out a former flagship unit, including demolition and removal of [&hellip;]<\/p>\n","protected":false},"featured_media":2337,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"case_study_category":[],"class_list":["post-1441","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rituals \u2013 Flagship Store - Oxford Street London - Integro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integro.co.uk\/?case_studies=rituals\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rituals \u2013 Flagship Store - Oxford Street London - Integro\" \/>\n<meta property=\"og:description\" content=\"Rituals is a premium wellbeing and beauty brand blending home, body and spa experiences. 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